People with not much income at their disposal cannot save for large investments. However, they are looking for more modest investments that can bring them massive profits in the long term. Taking higher risks for greater rewards is exactly what Chileans need.
The Target Audience
Chileans are accustomed to working many hours and receiving relatively small payments for their efforts. One of the problems in Chile is that the vast majority of the population does not concentrate in big cities. The level of urbanization is still relatively low, and the country leans towards a mostly agricultural infrastructure with people living in rural areas.
The lack of good internet infrastructure is also a huge problem, but there are many telecommunications companies that provide mobile internet to the masses. This situation is exactly why IQ Option feels comfortable entering the market.
The company has notable advantages:
- Its mobile applications are excellent. Having a good smartphone app is the number one priority for a modern company that wants to be attractive to a large audience. The vast majority of small investors are smartphone users and many keep their savings in bank accounts directly connected to their debit cards. This makes it easy for them to invest.
- IQ Option offers flexibility. The variety of assets you can work with is huge. You can choose from more than 300 assets, including currencies, resources, stocks, and even cryptocurrencies. This flexibility allows diversifying even the smallest investments.
- The company has a broad international infrastructure. The fame and respect surrounding the company are enough reasons for many to be ready to work with IQ Option. The brand has established itself as a great broker over many years and has earned respect around the globe. This will also make the company more attractive to many Chileans.
The Main Advantage
The company works hard to ensure that many Chilean citizens are happy to trust the brand and enjoy superior customer service. Undoubtedly, the company will continue to attract more and more customers!